Branch2 Intelligence

95% of listed consumer platforms use dark patterns, SEBI urged to require self-declarations

IN · 2026-07-07

Key takeaway

95% of listed Indian consumer platforms use dark patterns, per LocalCircles study.

Step 11st-order: LocalCircles study reveals 95% of listed consumer platforms use dark patterns.
Step 22nd-order: SEBI urged to require self-declarations, increasing regulatory scrutiny and compliance costs.
Step 33rd-order: Platforms must redesign UX to remove dark patterns, reducing conversion rates and increasing legal risk.

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