Branch² Intelligence

95% of listed consumer platforms use dark patterns, SEBI urged to require self-declarations

IN · 2026-07-07

Key takeaway

95% of listed Indian consumer platforms use dark patterns, per LocalCircles study.

Step 1LocalCircles study reveals 95% of listed consumer platforms use dark patterns.
Step 2SEBI urged to require self-declarations, increasing regulatory scrutiny and compliance costs.
Step 3Platforms must redesign UX to remove dark patterns, reducing conversion rates and increasing legal risk.

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