Branch2 Intelligence

CCI Clears Aditya Birla-Led Consortium's Rs 16,660 Crore Buyout Of IPL Team RCB

IN · 2026-06-30

• Step 11st-order: CCI approves Rs 16,660 crore buyout of RCB by Aditya Birla-led consortium.
• Step 22nd-order: USL receives cash proceeds, improving its balance sheet and freeing capital for core spirits business.
• Step 33rd-order: Aditya Birla Group leverages RCB brand to boost consumer engagement across its retail and telecom verticals.

Source: IN:NDTV Profit

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