Branch² Intelligence
Dhurandhar Becomes Most-Watched Non-English Movie On Netflix In First Half Of 2026
Key takeaway
Netflix reported 97 billion hours watched in H1 2026, its highest ever.
- Step 1Netflix reports record 97 billion hours watched in H1 2026.
- Step 2Strong engagement validates Netflix's content strategy and pricing power, boosting its stock.
- Step 3Indian OTT competitors (e.g., Disney+ Hotstar, Amazon Prime Video) face pressure to increase content spend to retain subscribers.
- Step 4Indian content production SMEs may see increased demand for original programming as OTT platforms compete.
Source: IN:NDTV Profit
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