Branch² Intelligence
'Sole Outlier': Google Challenges Delhi HC's $31,600 Penalty Over Ad Keywords
Key takeaway
Google challenges ₹26 lakh penalty from Delhi High Court over ad keyword trademark infringement.
- Step 1Delhi High Court penalty of ₹26 lakh on Google for trademarked ad keywords.
- Step 2Google appeals, but the case may set a precedent for keyword advertising liability in India.
- Step 3If upheld, Google may tighten ad keyword policies globally, affecting UK SMEs using Google Ads.
Source: IN:NDTV Profit
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