Branch² Intelligence
The Odyssey: IMAX 70mm, 35mm, Dolby Cinema And More — A Guide To Every Viewing Format
Key takeaway
Christopher Nolan's The Odyssey is shot entirely in IMAX, boosting IMAX's brand and demand for premium large-format screens.
- Step 1Nolan's The Odyssey shot entirely in IMAX, elevating IMAX's brand as the definitive premium format.
- Step 2Indian multiplex chains (PVR INOX) accelerate IMAX screen installations to capture premium demand.
- Step 3IMAX's royalty revenue from Indian screens rises, boosting IMAX's earnings and market share in India.
Source: IN:NDTV Profit
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