Branch² Intelligence
Hargreaves Lansdown boosts cash Isa rate to a best-buy as investment rivals battle for tax-free savers again
Key takeaway
Hargreaves Lansdown raises cash ISA rate to best-buy, partnering with Shawbrook Bank.
- Step 1Hargreaves Lansdown raises cash ISA rate to best-buy via Shawbrook partnership.
- Step 2Savers switch to HL's ISA, increasing platform assets and deposit inflows.
- Step 3Competing platforms (AJ Bell, Interactive Investor) lose market share or are forced to match rates, compressing margins.
Source: This Is Money
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