Branch² Intelligence

I changed jobs 10 times in 10 years to get the career I wanted

UK · 2026-07-14

Key takeaway

Gen Z 'lily padding' trend increases staff churn for UK SMEs, raising recruitment and training costs.

Step 1Gen Z workers increasingly job-hop for career advancement, raising average staff turnover rates across UK SMEs.
Step 2Higher churn forces SMEs to increase recruitment spending and offer higher wages to attract replacements, raising operating costs.
Step 3SMEs invest in retention programmes and flexible work policies to stabilise headcount, shifting cost structure from variable recruitment to fixed retention spend.

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