Branch² Intelligence

Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

US · 2026-07-18

Key takeaway

Laifen launches SE hair dryer in Costco US warehouses starting July 18, 2026.

  1. Step 1 · The triggerLaifen launches SE hair dryer in Costco US warehouses.
  2. Step 2 · Knock-onCostco gains a popular SKU, driving foot traffic and membership value.
  3. Step 3 · Reaches youCompeting brands (Dyson, Conair) lose shelf space and face pricing pressure in the premium segment.

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: PR Newswire

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