Branch² Intelligence
Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer
Key takeaway
Laifen launches SE hair dryer in Costco US warehouses starting July 18, 2026.
- Step 1Laifen launches SE hair dryer in Costco US warehouses.
- Step 2Costco gains a popular SKU, driving foot traffic and membership value.
- Step 3Competing brands (Dyson, Conair) lose shelf space and face pricing pressure in the premium segment.
Source: PR Newswire
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