Branch² Intelligence
New research reveals loyalty crisis as only 15% of consumers say brand marketing feels relevant - Dotdigital launches AI-powered loyalty platform to help marketers fight back
Key takeaway
Dotdigital launches an AI-powered loyalty platform to address a loyalty crisis where only 15% of consumers find brand marketing relevant.
- Step 1Dotdigital launches AI-powered loyalty platform to address consumer relevance gap.
- Step 2SMEs using Dotdigital gain ability to deliver personalized marketing, improving customer retention and lifetime value.
- Step 3Competitors (e.g., HubSpot, Salesforce) must accelerate AI personalization features or lose market share to Dotdigital.
- Step 4Marketing technology sector consolidates around AI-first platforms, raising barriers to entry for non-AI vendors.
Source: PR Newswire
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