Branch2 Intelligence
10 Phones To Buy Under 25,000 Amid Rising Handset Prices Due To Memory Chips
Key takeaway
Memory chip prices are rising due to DRAM/NAND supply constraints, pushing up smartphone costs in India's sub-₹25,000 segment.
- Step 11st-order: Global memory chip supply tightens as AI demand absorbs DRAM/NAND capacity, raising spot prices.
- Step 22nd-order: Indian handset assemblers face higher input costs for memory components, compressing margins or forcing retail price hikes.
- Step 33rd-order: Price-sensitive consumers in the sub-₹25,000 segment delay upgrades or switch to lower-spec devices, reducing handset volumes.
Source: IN:NDTV Profit
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