Questions about Atri
What it is, who it is for, where the data comes from — and what it does not do.
Atri is early warning for the costs, suppliers and customers your business depends on. Tell it what you buy and who you buy it from; it watches news, regulators and price benchmarks across the UK, US and India, traces each effect inward to your costs, and warns you early when one of your costs is about to move.
What is Atri by Branch²?
Atri is early warning for small and medium-sized businesses in the UK, India and the US that depend on specific companies and people — suppliers, customers, lenders, landlords, utilities, hauliers. You tell Atri what you buy and who you buy it from. It watches news, regulators and price benchmarks, traces each effect inward to your costs, and warns you early when one of your costs is about to move — with the reason and one thing to check. It is not investment advice.
Who is Atri for?
Business owners and managers who buy things — materials, energy, freight, rent, finance — from companies they cannot afford to lose. You list the suppliers, customers, lenders, landlords, utilities and hauliers you depend on, plus the inputs and currencies you pay in. Atri stays quiet until something it is watching touches one of them.
Where does Atri's data come from?
Official records first: The London Gazette, Companies House, India's IBBI insolvency notices and SEC filings in the US. Alongside those, reference price data such as exchange-rate fixings and freight and commodity indices, and news coverage. Every warning shows where it came from, how strong that evidence is, and a link to the original record.
How does Atri decide what to show me?
Atri reads each story, works out which real companies and people are involved, and traces the effect inward, step by step — from the world event to your supplier to your costs — to see whether it reaches something on your list. You only see a warning when a credible, evidenced chain reaches you. Weak signals — anything less solid than a government record or market data — are shown last and never raise a warning on their own.
Is Atri investment advice or a stock-tip service?
No. Atri is an early-warning tool for protecting what your business depends on — the costs you pay and the companies you rely on. It does not give stock tips or investment advice.
Does Atri help find alternative suppliers?
Yes. When a supplier you depend on is at risk, Atri shows other active, register-verified companies in the same line of business. It is clear about what is already on record and what you still need to check yourself — spare capacity, lead time and price.
Can Atri watch people, not just companies?
Yes. You can add named people — directors and officers on the public register — as well as companies, and Atri shows you when a story reaches you through one of them, citing the register record for every link. Today that is shown on the story itself; separate alerts for people are not live yet. Atri never claims a connection you have not confirmed.