Editorial policy
How the analysis is written, how it is sourced, and how to get it corrected.
Atri is early warning for the costs, suppliers and customers your business depends on. Tell it what you buy and who you buy it from; it watches news, regulators and price benchmarks across the UK, US and India, traces each effect inward to your costs, and warns you early when one of your costs is about to move.
AI-generated analysis
The analysis on story pages is generated by AI models from the reported news and the data described in our methodology. Story pages are bylined Branch² Intelligence Desk and say so on the page. People design the rules the engine follows, choose its sources and review its output, but individual stories are not written by a named journalist.
Sources
Every story links the source that reported its trigger. The first step of a chain is what that source reported; the steps after it are our traced reasoning. We do not add figures that are not in the source or our own data, and we do not publish share-price predictions.
What we will not publish
- Recommendations to buy, sell or hold any security, price targets or ratings.
- Directional calls for India, where pages are informational only.
- Invented quotes, numbers or outcomes.
Corrections
If a page is wrong — a misread source, a wrong company, a broken chain — email support@branch2.com with the page address and what is wrong. We review every report. Where a page is wrong we correct it or take it down, and a corrected page shows its updated date.
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