Atri glossary

The words you will see in a warning, explained in one plain line each. Every one names something the product actually does.

Atri is early warning for the costs, suppliers and customers your business depends on. Tell it what you buy and who you buy it from; it watches news, regulators and price benchmarks across the UK, US and India, traces each effect inward to your costs, and warns you early when one of your costs is about to move.

Warning: One analysed story. Atri reads a news item or official record, works out whether it reaches something on your list, and if it does, shows you what moved, why, how sure it is, how long you have, and one thing to check.
Steps away from you (first, second, third): How many steps an effect is from your business. First step: the company named in the story. Second step: a company it supplies or depends on — often your supplier. Third step: one step further, which may be you. Each step is shown separately so you can see where the reasoning gets thinner.
Impact score: A number from 0 to 100 showing how much a story is likely to matter, based on the company's financial health and debt, the wider economy and its industry position. It is a fixed calculation, not an opinion, so two stories can be compared on the same scale.
Cost direction: Whether a story points to one of your costs going up or easing. Atri says it in cost language — "your freight bill is likely to rise" — never as a buy, sell or hold call, because Atri is an early-warning tool for your business, not investment advice.
Not enough evidence: When the evidence does not support a conclusion, Atri says so instead of guessing. That is recorded as its own outcome — not hidden and not dressed up as a warning.
Building pressure (previously called Undercurrent): A slow build-up that has not made the news yet: several small signals pointing the same way on the same company, sector, route or region over time. Atri spots it by watching whether each signal is drifting away from what is normal for it.
Getting the right company: Before a warning is shown, Atri checks which real company or person a name in a story refers to. An official identifier — a company number, a stock ticker, an LEI — settles it. A name that only looks similar is set aside for review rather than guessed. A name alone never creates a link.
Evidence strength: How much weight a claim carries, based on where it came from. Official government records rank above market data, which ranks above general news reporting. Weaker signals are shown last and never raise a warning on their own.
Something you depend on: An item on your list that your business actually relies on — a supplier, customer, lender, landlord, utility, haulier or regulator, a named director or officer behind one, or an input or currency you pay in. Atri stays quiet until a story reaches one of these.