Branch2 Intelligence

'Actually Going To Get Worse': Truecaller CEO Blames TRAI Measure For Spam Calls Surge

IN · 2026-07-08

• Step 11st-order: TRAI measure reduces Truecaller's spam detection accuracy, leading to more spam calls reaching users.
• Step 22nd-order: User frustration grows, causing churn and reduced time spent on the app, lowering ad inventory value.
• Step 33rd-order: Truecaller's advertising revenue declines, pressuring margins and growth prospects.

Source: IN:NDTV Profit

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