AIMRA Calls for 'No UPI Day' on October 2 to Protest MDR Charges, ETRetail
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Key takeaway
AIMRA calls a nationwide 'No UPI Day' to protest the proposed MDR on UPI transactions.
- Step 1 · The triggerthe government proposes an MDR (Merchant Discount Rate) on UPI transactions, raising the cost for merchants to accept digital payments
- Step 2 · Knock-onsmall retailers and micro enterprises face thinner margins or must consider passing costs to customers or reverting to cash, prompting AIMRA's 'No UPI Day' protest
- Step 3 · Reaches youuncertainty over MDR policy leads SMEs to delay payment system changes, affecting digital payment adoption and operational planning
The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.
Source: retail.economictimes.indiatimes.com
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