Branch² Intelligence
Amid WhatsApp Row, Zoho's Sridhar Vembu Says Arattai To Drop Username Feature
Key takeaway
Zoho's Arattai drops username feature amid WhatsApp row, signaling strategic pivot to privacy-first messaging.
- Step 1Zoho's Arattai drops username feature to differentiate from WhatsApp on privacy.
- Step 2Privacy-focused positioning attracts users and developers, increasing Arattai's market share in India.
- Step 3WhatsApp faces user churn and regulatory scrutiny, potentially impacting Meta's ad revenue in India.
Source: IN:NDTV Profit
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