Branch² Intelligence

DMart Recasts Strategy As Rapid Delivery Competition Intensifies

IN · 2026-07-11

Key takeaway

DMart exits 7 low-performing cities to focus on 11 metro areas, ceding ground in rapid delivery.

Step 1DMart exits 7 low-performing cities to focus on 11 metro areas.
Step 2Amazon, Flipkart, Zepto, Swiggy gain market share in vacated cities, intensifying rapid-delivery competition.
Step 3Indian SME kirana stores face increased pressure as e-commerce players deepen discounts and expand delivery zones.
Step 4Logistics and delivery partners (e.g., Delhivery, Shadowfax) see higher order volumes but margin compression from platform demands.

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