Branch² Intelligence
IND Vs ENG, 5th T20I Live Telecast & Streaming: When And Where To Watch ENG Vs IND Match
Key takeaway
England's historic T20I series win over India boosts viewership and advertising revenue for Sony Sports Network.
- Step 1England's series win over India drives record viewership on Sony Sports Network.
- Step 2Higher viewership leads to increased advertising revenue and ad rate premiums for Sony.
- Step 3ICC leverages heightened engagement to command higher bids for future media rights.
Source: IN:NDTV Profit
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