Branch² Intelligence
India's Gaming Audience Is Still Young And Male, But Women Are Shaking Up The Landscape
Key takeaway
India's gaming audience is 86% male, but women are the fastest-growing segment, driving a structural shift in game design and monetization.
- Step 1Report highlights that women are the fastest-growing segment in India's gaming audience, currently 14% but rising.
- Step 2Game developers and platforms pivot to design games and monetization models that appeal to female preferences (casual, social, mobile).
- Step 3Increased female engagement drives higher overall gaming time and in-app purchases, boosting revenue for companies that adapt.
- Step 4Adjacent sectors (mobile devices, digital payments, content creation) see demand shifts as female gamers become a larger consumer cohort.
Source: IN:NDTV Profit
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