Branch² Intelligence
'What's in your shopping cart?' Govt plans first nationwide retail consumption survey
Key takeaway
Government plans first nationwide retail consumption survey to map spending patterns across sectors.
- Step 1MoSPI launches nationwide retail consumption survey to collect granular spending data.
- Step 2Survey data reveals regional and sectoral consumption patterns, enabling better demand forecasting for retailers and FMCG firms.
- Step 3Improved data reduces information asymmetry, allowing smaller retailers to compete more effectively with large chains.
Source: Economic Times — Economy
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