Zeta and Pluxee have launched passkey-based authentication for RuPay prepaid card transactions, enhancing security and reducing fraud risk in digital payments.
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Key takeaway
Zeta and Pluxee launch passkey authentication for RuPay prepaid cards.
- Step 1 · The triggerZeta and Pluxee deploy passkey authentication for RuPay cards, enhancing security.
- Step 2 · Knock-onRuPay card adoption increases as security concerns diminish.
- Step 3 · Reaches youMerchants experience lower transaction drop-offs and improved conversion rates.
The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.
Source: The Hindu BusinessLine
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