Apple is expected to unveil a folding iPhone during its annual fall announcement, marking a significant change to the iPhone since its introduction in 2007, coinciding with the new CEO John Ternus's first major product launch.
Key takeaway
Apple is set to launch a folding iPhone, its first major hardware shift since 2007.
- Step 1 · The triggerApple unveils a folding iPhone, shifting the global premium smartphone innovation cycle
- Step 2 · Knock-onUK mobile retailers and repair SMEs face inventory and training disruption as consumer demand pivots to foldables
- Step 3 · Reaches youUK repair specialists and accessory providers see new demand for foldable-specific services, while legacy inventory risks obsolescence
The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.
Source: The Guardian Business
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