Branch2 Intelligence
Elon Musk posted twice as often on UK race and immigration as about SpaceX in IPO run-up
Key takeaway
Elon Musk's UK political posts on X may distract from SpaceX IPO, raising governance concerns.
- Step 11st-order: Musk's political posts on X increase platform controversy.
- Step 22nd-order: Advertisers reduce spend on X due to brand safety concerns.
- Step 33rd-order: X's UK revenue declines, reducing investment in moderation tools.
- Step 44th-order: UK SMEs face higher cost per acquisition and lower engagement on X.
Source: Guardian Business
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