Good Good's CEO Matt Kendrick and president Joe Flannery have departed from the company following backlash over a controversial ad for Callaway that was accused of misogyny, leading to the loss of significant partnerships and contracts.

UK · 2026-09-03

1. Step 1 · The triggerbacklash over a misogynistic advertisement leads to CEO and president resignations at Good Good
2. Step 2 · Knock-onthe leadership change creates uncertainty in Good Good's operational stability and brand identity
3. Step 3 · Knock-onexisting partnerships, such as with Callaway and the PGA Tour, may be jeopardized, impacting revenue
4. Step 4 · Knock-onpotential loss of contracts and partnerships leads to reduced market presence and consumer trust in Good Good
5. Step 5 · Reaches youthe overall impact may lead to decreased sales and brand loyalty among consumers in the golf sector

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: City A.M.

This is automated analysis for information only. It is not investment advice, not a recommendation, and not a solicitation to buy or sell any security. Branch² is not authorised or regulated. Do your own research.