Branch² Intelligence

'I miss old Google': readers tell us how they search the internet in the age of AI | Technology

UK · 2026-09-23

Key takeaway

Google's AI Overviews reduce user click-through to external media sites.

  1. Step 1 · The triggerGoogle introduces AI Overviews, answering user queries directly on the search results page and reducing the need to click through to external sites.
  2. Step 2 · Knock-onMedia outlets and SMEs experience a decline in referral traffic from Google, reducing their audience reach and ad-driven revenue.
  3. Step 3 · Reaches youUK SMEs reliant on organic search must increase marketing spend or diversify channels to offset lost inbound leads, raising their customer acquisition costs.

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: theguardian.com

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This is automated analysis for information only. It is not investment advice, not a recommendation, and not a solicitation to buy or sell any security. Branch² is not authorised or regulated. Do your own research.