Branch² Intelligence
Inside the Gumball 3000, the world’s most outrageous motoring event
Key takeaway
Ulysse Nardin partners with Gumball 3000, a luxury motoring rally, to boost brand synergy.
- Step 1Ulysse Nardin partners with Gumball 3000, creating brand association between luxury watches and automotive culture.
- Step 2Increased brand visibility drives higher watch sales among Gumball 3000's affluent participants and followers.
- Step 3Successful partnership may lead to similar collaborations for Ulysse Nardin with other luxury automotive events, expanding its customer base.
Source: City A.M.
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