Branch2 Intelligence
Investment firm behind Baller League takes stake in women’s football
Key takeaway
APEX, the investment firm behind Baller League, invests in women's football via its Sports Growth Fund.
- Step 11st-order: APEX invests in women's football via Sports Growth Fund, injecting capital and strategic resources.
- Step 22nd-order: Increased investment drives professionalisation, raising media rights values and sponsorship deals.
- Step 33rd-order: UK SMEs in sports equipment, hospitality, and digital services see new contract opportunities from clubs and leagues.
Source: Independent Business
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