Branch² Intelligence
Is tracking your food purchases good for your health?
Key takeaway
Yuka app, with 85M users, drives consumer demand for healthier food, pressuring UK food SMEs to reformulate or risk losing shelf space.
- Step 1Yuka's 85M user base amplifies consumer preference for Nutri-Score rated products.
- Step 2UK retailers and food SMEs face pressure to reformulate products to improve Yuka scores or risk losing shelf space.
- Step 3Reformulation costs and potential margin compression for SMEs, while large multinationals with existing Nutri-Score products gain market share.
Source: BBC News — Business
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