Branch2 Intelligence
London has lost ‘catastrophic’ 89% of car club vehicles since Zipcar exit
Key takeaway
Zipcar's exit from London in Dec 2025 removed 89% of car club vehicles, leaving only 330.
- Step 11st-order: Zipcar exits London, removing 2,670 vehicles from the car club fleet.
- Step 22nd-order: Remaining operators raise prices 2-3x due to reduced competition and fixed costs spread over fewer vehicles.
- Step 33rd-order: Former users shift to traditional car rental or car purchase, boosting demand for rental companies and used car dealers.
Source: Guardian Business
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