Branch2 Intelligence
Not cool: the air conditioning scams offering fake deals in the heatwave
Key takeaway
Fraudsters set up fake Aldi websites to sell non-existent air conditioning units during UK heatwave.
- Step 1Fraudsters create fake Aldi websites offering AC units at deep discounts during heatwave.
- Step 2Consumers lose money and trust in online deals, shifting demand toward verified retailers.
- Step 3Legitimate AC retailers and installers benefit from increased footfall and online traffic.
Source: Guardian Business
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