Branch² Intelligence

One of Texas' top smokehouses is taking brisket off the menu because of soaring beef prices and inflation

UK · 2026-09-23

Key takeaway

Wholesale beef prices in the US have surged, forcing Butter's BBQ in Texas to remove brisket from its menu.

  1. Step 1 · The triggerwholesale beef prices in the US surge, raising input costs for Texas BBQ restaurants
  2. Step 2 · Knock-onoperators like Butter's BBQ remove brisket from menus or raise prices to protect margins
  3. Step 3 · Knock-onmargin compression and menu changes force weaker BBQ operators to close or restructure
  4. Step 4 · Reaches youUK foodservice SMEs exposed to global beef markets face higher input costs or supply volatility, impacting menu planning and gross margin

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: independent.co.uk

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