Panini has experienced a significant decline in sales in the UK following the loss of its exclusive Premier League sticker licence to rival Fanatics, leading to a more than 20% drop in turnover for its UK subsidiary.

UK · 2026-09-10

1. Step 1 · The triggerFanatics wins the exclusive Premier League sticker licence, ending Panini's exclusivity.
2. Step 2 · Knock-onPanini's UK turnover falls by more than 20% as sales of Premier League-related sticker products decline.
3. Step 3 · Reaches youFanatics potentially increases its market share with the exclusive rights.

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: City A.M.

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