Branch² Intelligence
Pokémon Go at 10 and the millions still trying to catch em all
Key takeaway
Pokémon Go's 10th anniversary event boosts player engagement and in-app purchases, benefiting Scopely (operator) and Nintendo (IP owner).
- Step 1Pokémon Go's 10th anniversary event drives a surge in player engagement and in-app purchases
- Step 2Scopely's UK studio sees higher revenue from the event, improving near-term cash flow and reducing reliance on new game launches
- Step 3UK mobile gaming SMEs face higher user acquisition costs as Scopely's marketing spend intensifies during the event period
Source: bbc.co.uk
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