Branch² Intelligence
Ryanair has axed its family seating policy – but kids’ fees still add up
Key takeaway
Ryanair drops policy charging parents extra to sit with children, removing a key source of ancillary revenue.
- Step 1Ryanair removes family seating fee, reducing ancillary revenue per passenger.
- Step 2Improved customer satisfaction and brand perception drive higher load factors and repeat bookings.
- Step 3Competitors face pressure to adopt similar policies, compressing industry ancillary revenue.
Source: The Guardian Business
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