Scammers are exploiting the launch of the new iPhone 18 Pro and foldable Duo by creating fraudulent websites that offer these devices at significantly lower prices, tricking consumers into making purchases.

UK · 2026-09-13

1. Step 1 · The triggerscammers create fake websites offering the new iPhone 18 Pro and Duo at unrealistically low prices, exploiting launch hype and consumer information gaps
2. Step 2 · Knock-onUK consumers are deceived, leading to financial loss and confusion about legitimate Apple offers
3. Step 3 · Reaches youtrust in Apple-branded online offers erodes, increasing customer support burden and lost sales for genuine UK Apple retailers

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: The Guardian Business

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