Branch² Intelligence
The Chinese rival to the Porsche 911: Denza Z is an £150,000 electric supercar with ridiculous power
Key takeaway
Denza Z, a Chinese electric supercar, launches at £150k, directly challenging Porsche 911.
- Step 1Denza Z launches in UK at £150k, directly competing with Porsche 911.
- Step 2Porsche UK may need to adjust pricing or increase marketing spend to defend market share.
- Step 3UK luxury auto supply chain SMEs face potential order reductions if Porsche volumes decline.
Source: This Is Money
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