The federal government is preparing to introduce digital duty of care laws that may allow social media users to turn off recommendation algorithms, amidst concerns about internet censorship and the impact on big tech revenue.

UK · 2026-09-07

1. Step 1 · The triggerAustralia introduces digital duty of care laws allowing users to disable social media recommendation algorithms
2. Step 2 · Knock-onuser engagement on social platforms drops as algorithmic feeds are turned off
3. Step 3 · Knock-onbig tech platforms see reduced ad revenue and lower organic reach for business content
4. Step 4 · Reaches youUK SMEs using social media for marketing face higher customer acquisition costs and lower campaign efficiency if similar rules are adopted

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: The Guardian Business

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