The shortage of memory chips and critical components has led to a £100 price increase for all iPhones, reversing a long-standing trend of decreasing electronics prices.

UK · 2026-09-21

1. Step 1 · The triggersurging AI-driven demand creates a global shortage of memory chips and critical components
2. Step 2 · Knock-onApple faces higher bill-of-materials costs for iPhones and other devices
3. Step 3 · Knock-onApple passes the increased component costs to consumers by raising iPhone prices by £100
4. Step 4 · Reaches youUK SMEs and consumers relying on Apple devices or imported electronics face higher input costs, squeezing margins and delaying upgrades

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: The Guardian Business

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