THG, the owner of Myprotein, reported a strong performance in its nutrition division despite facing challenges from new EU tariffs on low-value imports.

UK · 2026-09-10

1. Step 1 · The triggerNew EU tariffs on low-value imports raise the landed cost of nutrition products shipped from the UK.
2. Step 2 · Knock-onTHG and other UK exporters must absorb higher costs or pass them to EU customers, compressing gross margins or risking demand loss.
3. Step 3 · Knock-onStrong demand for protein products allows THG to maintain sales and offset some cost pressure, but input prices for whey protein rise as suppliers benefit.
4. Step 4 · Reaches youUK SMEs selling into the EU face tighter margins and must adjust pricing or sourcing to remain competitive.

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: The Independent Business

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