Branch2 Intelligence
We may have gone too far with 'skimpy' clothes, M&S boss admits after customer feedback
Key takeaway
M&S CEO admits clothing range became too 'skimpy', alienating core older customers.
- Step 11st-order: M&S CEO admits clothing range too 'skimpy', signalling a strategic shift back to classic styles.
- Step 22nd-order: Core older customers feel heard, improving brand loyalty and repeat purchases.
- Step 33rd-order: Competitors in the mid-market segment may need to adjust their own fashion direction to avoid losing market share.
Source: This is Money
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