Branch² Intelligence

We may have gone too far with 'skimpy' clothes, M&S boss admits after customer feedback

UK · 2026-07-07

Key takeaway

M&S CEO admits clothing range became too 'skimpy', alienating core older customers.

  1. Step 1 · The triggerM&S CEO admits clothing range too 'skimpy', signalling a strategic shift back to classic styles.
  2. Step 2 · Knock-onCore older customers feel heard, improving brand loyalty and repeat purchases.
  3. Step 3 · Reaches youCompetitors in the mid-market segment may need to adjust their own fashion direction to avoid losing market share.

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: This Is Money

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