Apple announced a new feature called Apple Reference Image that allows users to verify the authenticity of photos taken with the iPhone 18 Pro, aimed particularly at photojournalists and photographers.

US · 2026-09-09

1. Step 1 · The triggerApple introduces authenticity verification for iPhone 18 Pro photos, targeting professional use cases
2. Step 2 · Knock-onUS and UK media, marketing, and legal SMEs face new client and regulatory expectations for verifiable digital images
3. Step 3 · Reaches youSMEs must adapt workflows and contracts to include authenticity standards, or risk reputational and legal exposure

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Source: TechCrunch

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