Apple proposes to take a 15% cut of purchases made outside the App Store
Key takeaway
Apple proposes a 15% commission on external app purchases.
- Step 1 · The triggerApple seeks approval for a 15% commission on external app purchases.
- Step 2 · Knock-onDevelopers may increase app prices to cover the commission costs.
- Step 3 · Knock-onHigher app prices could lead to reduced consumer demand.
- Step 4 · Reaches youThis may result in lower overall sales for developers, affecting their revenue.
The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.
Source: TechCrunch
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