Australia is proposing legislation that would allow social media users to opt out of algorithm-based feeds, requiring platforms to notify users about their feed options.

US · 2026-09-08

1. Step 1 · The triggerAustralia proposes a law requiring social media platforms to offer users an opt-out from algorithm-based feeds and notify them of their options.
2. Step 2 · Knock-onMeta must develop, implement, and maintain opt-out and notification features, raising compliance and operational costs.
3. Step 3 · Knock-onAs more Australian users opt out of algorithmic feeds, the effectiveness of targeted advertising on Meta's platforms in Australia declines.
4. Step 4 · Reaches youUS SMEs advertising to Australian users via Meta see reduced campaign ROI and higher customer acquisition costs, impacting their marketing spend and sales.

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: CNBC

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