De Soi, a nonalcoholic drinks brand co-founded by Katy Perry, has launched a new product called Social Spritz, a functional NA seltzer designed for clean, all-day energy.

US · 2026-08-18

1. Step 1 · The triggerDe Soi launches Social Spritz targeting health-conscious consumers.
2. Step 2 · Knock-onIncreased demand for nonalcoholic beverages as consumers seek healthier alternatives.
3. Step 3 · Reaches youTraditional beverage brands may face declining sales as competition intensifies in the nonalcoholic segment.

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: PR Newswire

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