Google has signed a significant agreement to purchase 1 million carbon credits from Indian startup Mitti Labs, marking the largest publicly announced deal for methane reduction credits in rice farming to date.

US · 2026-09-10

1. Step 1 · The triggerGoogle contracts to buy 1 million methane-reduction carbon credits from Mitti Labs, creating large-scale, verified demand for agricultural methane offsets.
2. Step 2 · Knock-onMitti Labs uses the revenue to pay Indian rice farmers to adopt methane-reducing practices, scaling up sustainable rice cultivation.
3. Step 3 · Knock-onThe deal sets a new benchmark for agricultural carbon credits, raising expectations for offset quality and traceability in voluntary carbon markets.
4. Step 4 · Reaches youUS SMEs in food, agri, and consumer sectors face higher standards for emissions reporting and offset sourcing as large buyers drive market norms.

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Source: TechCrunch

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