Branch² Intelligence
Premier Lacrosse League plans to bring in team owners by 2028 'or soon thereafter,' co-founder says
Key takeaway
Premier Lacrosse League (PLL) plans team ownership by 2028, leveraging 2028 LA Olympics for profile boost.
- Step 1PLL announces team ownership plan, leveraging 2028 LA Olympics for visibility.
- Step 2Increased league profile attracts media rights and sponsorship deals, boosting revenue.
- Step 3Higher revenue enables PLL to invest in international expansion, including UK exhibition games.
Source: CNBC
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