Pulley, a cap table management platform and rival to Carta, announced it is shutting down its operations, with the final day of service set for December 8th, 2026, and is redirecting its customers to Carta.

US · 2026-09-16

1. Step 1 · The triggerPulley announces it will cease operations and directs customers to Carta, removing a competitor from the US cap table management market.
2. Step 2 · Knock-onCarta absorbs Pulley's customer base, increasing its market share and reducing competitive pressure.
3. Step 3 · Knock-onWith less rivalry, Carta's pricing power increases, raising the risk of higher fees and reduced flexibility for US SMEs relying on cap table software.
4. Step 4 · Reaches youPulley's investors, including General Catalyst, Stripe, and Founders Fund, face portfolio write-downs as their equity in Pulley becomes worthless.

The trigger is reported by the source below. The steps that follow are Branch²’s traced reasoning — how the shock could reach a business like yours, not a prediction.

Source: TechCrunch

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