Spotify has introduced a new feature allowing parents to exclude kids' music from their taste profile, addressing long-standing complaints about how children's listening habits affect the Spotify Wrapped experience.

US · 2026-09-15

1. Step 1 · The triggerSpotify enables parents to exclude kids' music from their personal taste profile and Wrapped.
2. Step 2 · Knock-onFamily-plan subscribers experience more accurate recommendations and Wrapped summaries, increasing satisfaction and reducing churn.
3. Step 3 · Reaches youImproved retention and engagement on family plans stabilise Spotify's subscription revenue base, supporting its competitive position.

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Source: TechCrunch

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