Branch² Intelligence
What affordability crisis? Rich home buyers are powering the housing market.
Key takeaway
Wealthy home buyers dominate the housing market, creating a K-shaped recovery that pressures affordability for lower-income buyers.
- Step 1Wealthy buyers dominate US housing, driving luxury segment growth while entry-level demand softens.
- Step 2US mortgage rates remain elevated, amplifying affordability gap and reinforcing K-shaped demand bifurcation.
- Step 3UK housing market mirrors US trend via global capital flows and rate transmission, with premium London property and luxury renovations outperforming.
Source: MarketWatch
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