Branch² Intelligence
Why switching to save money is easier than you might think
Key takeaway
Ofcom fined Virgin Media £28m for blocking customer cancellations, signalling tougher regulatory enforcement on telecoms retention practices.
- Step 1Ofcom fines Virgin Media £28m for blocking cancellations and announces switching reforms.
- Step 2Virgin Media's customer retention costs rise and churn increases as switching becomes easier; competitors gain market share.
- Step 3Virgin Media may raise prices or cut costs to offset the fine, affecting SME broadband customers.
Source: BBC News — Business
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